||Breakfast & Networking
| 9:30 a.m.
||Inside-Out: Why Internal Communications is Job #1
Susan Hardy Brooks, CESO Communications
| 11 a.m.
| 11:30 a.m
||Lunch & Networking
| 12:30 p.m.
||OKSPRA Business Meeting
| 1 p.m.
| 2 p.m.
||Practice Makes Perfect: Real-life scenarios where internal
communications makes the difference
Amber Graham-Fitzgerald, OSSBA
| 3 p.m.
Presentation Description: Inside-Out: Why Internal Communications is Job #1
Internal communication is fundamental to any effective communications strategy. It may not garner the praise of our more visible external campaigns and initiatives, but it provides the foundation for everything else we do. In this session you will find out why it is more important now than ever, and learn some tips and best practices for communicating from the inside-out.
Featured Presenter: Susan Hardy Brooks, APR
Senior Strategist, CESO Communications
Susan has always had a passion for public education. She has served as a trusted advisor to K-12 school districts, technology centers, colleges, universities and state and national education associations for more than 40 years. In addition to her role at CESO Communications, she worked for a regional PR firm for six years, and led HardyBrooks Communications for a decade, counseling leaders from the private, public and nonprofit sectors on a range of public relations issues. Susan’s education association work includes OSSBA, CCOSA and OEA at the state level, and AASA, NSBA, NAESP and NSPRA at the national level.
She is a past NSPRA President (2015-16) and South Central Regional Vice-President, and recipient of the Barry Gaskins Mentor Legacy Award. Susan served as OKSPRA President (1984-86), and has received the Ken Dolezal Award and President’s Award. She was honored with a Lifetime OKSPRA membership in 2022.
Sponsor Session: What’s Working to Engage Families Today: Communication Tips for Leaders
When it comes to communication in schools, parent & community expectations have shifted. The strategies and tools used 10 years ago are not working today, yet many are still in place. Even the National PTA Center for Family Engagement recently cited the importance of two-way communication and communications equity. During this session, attendees will learn modern tips and tools for engaging families across the various layers of their school community—classroom, school, district, and groups (parent groups, student clubs, & athletics) — and considerations for communications leaders.