Join us for a day filled with actionable insights and best practices in crisis communication. Gain expert knowledge and connect with fellow Oklahoma school PR professionals as we navigate crisis management.
Event Details:
Coffee & Continental Breakfast Provided
Agenda Highlights:
Welcome
9:00 AM – Tara Thompson, OKSPRA President
Introductions
9:10-9:30 AM – Jackalyn Beck, OKSPRA Secretary
Keynote Session: Prepare for the Worst & Hope for the Best
9:30-11:00 AM – Teresa Abram, APR, Marketing & Communications Director, Great Plains Tech Center
Sponsor Session: ParentSquare
11:15-11:35 AM - Ann Pattison
Lunch: Catered by Pepperoni Grill
11:45 AM-12:30 PMDealing with Difficult People
Panel Discussion: The First 24 Hours
12:30-1:15 PM
Learn from OKSPRA experts as they share real-life lessons on managing crises in their districts.
Skills Sessions (Choose One):
1:30-2:15 PM
Manage a Crisis as a Department of One – Susan Parks-Schlepp, Price Lang Public Relations
Effectively Using Social Media During a Crisis – Kristin Goodale, Gooden Group
Making the Media Part of Your Crisis Plan – Lynn Cordes, Lawton Public Schools
What to Say (or Not Say) When the Crisis Involves Personnel – Amber Fitzgerald, Oklahoma State School Boards Association
Business Meeting
2:30 PM – Tara Thompson, OKSPRA President
Adjourn
3:00 PM