The Science & Psychology of Communications
You know the art of communication, but do you know the cognitive psychology behind the concepts? Increase your PR expertise by learning the science of communicating and forging true connections with your audience. Attendees will walk away with the knowledge to sharpen their messaging, overcome invisible cognitive barriers, speak with authority on best practices, and incorporate psychological considerations into their strategic communications.
Sondra Whalen, APR is the Director of Student Programs and Communications at Vernon Verona Sherrill Central School District in New York, where she establishes communications strategy and cultivates enhanced student learning opportunities.
Sondra is passionate about elevating the field of public relations and has garnered recognition for her insightful and engaging presentations at state and national events. With a focus on empowering colleagues, she helps PR professionals build a solid foundation in communications science and data analytics. She believes that this approach demystifies public relations work, allowing practitioners to advocate with confidence, showcase their value, and create a common starting point for stakeholder partnerships.
In her day-to-day work, Sondra focuses on storytelling, strategy, and creating genuine relationships within the school community. Her creativity and dedication to these efforts have been recognized with multiple awards from the NY School Public Relations Association.
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